Popular singer, Yemi Alade, has said that she never compromises on quality when it comes to her brand. The singer also described her recent engagement as the first ever ambassador of hair extension brand, Lush Hair, as a collaboration made in heaven.
In a statement made available to Alade said, “Personally, I feel this collaboration is a match made in heaven, especially because of the brand I stand for. I always change my hairstyles and make different hairstyles over time, and I think having this deal allows me to personalise more of my hairstyles as well. I get to have an actual industry that is interested in bringing my vision of creative hairstyles to life. This is also a litmus test because when people see I am ‘rocking’ it, they know it must be top notch and top quality. Also, everyone knows I am about quality in everything I do, and this is no different.”
Describing the partnership as ‘strategic’, the Brand Manager, Lush Hair Nigeria, Ritambhara Kakkar said, “This partnership is a strategic one because there is hardly ever any salon that does not feature Yemi’s reference style image for people to emulate her hairstyles in their catalogue. She is the best in the game, and we are working towards being the best in the game as well, so it becomes a case of the best meeting the best.
“Following this new relationship with the iconic performer, we would be showcasing more beautiful hairstyles and exciting activities with Yemi on all our social media platforms and elsewhere for fans of both brands to look forward to.”